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Do Not Sell or Share My Personal Information

Also known as: GPC · Global Privacy Control
CCPA

CCPA/CPRA-mandated link allowing California consumers to opt out of sale/sharing of personal information.

Businesses subject to CCPA/CPRA that ‘sell’ or ‘share’ (for cross-context behavioral advertising) personal information must provide a clear and conspicuous ‘Do Not Sell or Share My Personal Information’ link and honour Global Privacy Control (GPC) browser signals.

Why it matters
The CPPA's first wave of enforcement targeted businesses ignoring GPC signals — Sephora ($1.2M), DoorDash ($375K).

Related terms

CCPA / CPRA
California's omnibus consumer privacy law, expanded by CPRA; enforced by the CPPA.
Data Subject Rights (DSAR)
Rights granted to individuals over their personal data — access, rectification, erasure, portability, restriction, objection.

Does your program actually cover Do Not Sell or Share My Personal Information?

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